project proposal | March 30, 2026

Mighty Earth x Means for Making

Project—Mighty Earth / McDonald’s Methane Campaign

Proposed Timeline—
April 7-May 15, 2026*

*up to six weeks, scope dependent
Project Objective

Develop a campaign visual identity, clear messaging, and a set of multi‑format assets so Mighty Earth can run digital and physical outreach to press McDonald’s on methane commitments — ready for deployment by mid‑May.

Project deliverables

  • Campaign visual identity (logo lockups, primary + secondary color palettes, typography guidance)

  • Canva‑friendly brand guide and one‑pager for internal iteration

  • Message / campaign consulting (optional, itemized below)

  • Specific, production‑ready assets sized for web and print (examples below)

  • Up to three rounds of revisions for each deliverable

  • Canva walkthrough of one staff member

payment & Usage

  • Payment schedule broken into four equal installments tied to project phases.

  • Invoices are payable Net 15 from invoice date.

  • All final artwork is provided royalty‑free for client use; no ongoing usage fees.

*

  • $1,500 (1 team call, core messaging recommendations)

  • $3,000 (deeper framing, 1 strategy workshop, support calls+ extended messaging recommendations)

  • $5,000 (full messaging package, 1 strategy workshop, support across all messaging mediums, campaign brief)

Campaign Messaging Consulting Rates

strategic support
design services

Packages (Choose One)

Light

Scope: Simple identity (logo lockup + palettes + typography), 1‑page Canva brand guide, Canva templates for 5 social posts, 1 web banner.

Revisions: Up to two rounds

Timeline: 3 weeks from kickoff

Fee: $6,500

Core

Scope: Full campaign identity (primary + secondary logos, color system, typography), coordination with chosen vendor, Canva brand guide, 10 targeted assets to be chosen by client (examples could include):

  • 6 Social Templates (Instagram/FB)

  • 1 Web Banner

  • 1 OnePage Flyer (print‑ready)

  • 1 Bus Stop/Poster Layout

Revisions: Up to two rounds

Timeline: 4–6 weeks from kickoff (can meet mid‑May with immediate start)

Fee: $18,000

Full

Scope: Expanded identity system, coordination with chosen print vendor, 20 targeted assets to be chosen by client (examples could include) :

  • 10 Social Templates (Instagram/Facebook)

  • Web Banners

  • Report Templates

  • Multiple print layouts (examples: billboard, bus‑stop)

  • Flyers

  • Infographic

Revisions: Up to three rounds

Timeline: 6 weeks from kickoff (can meet mid‑May with immediate start)

Fee: $24,000